 | The Cheapest Logo Isn’t the Best Logo Logo Design - Everyone wants to save money, but logo design isn’t the place for this. There are plenty of design contests online right now that promise you a fantastic logo for under $20; do you really want to place the future of your company in the hands of an amateur? Professionals cost because they have proven experience, design knowledge and the right tools to get the job done. Here we’re going to go over the different ways you can get a logo on the cheap, and why you should avoid them. Cheap Logo Sites Logo Design - There are a lot of sites and forums that offer cheap logo design, but if you look behind the nice colors you’ll see the ugly truth about how generic and bland they are. Arial, Calibri and Times New Roman fonts are common fonts, and you’ll find them in these designs. How many times have you seen the same fonts again and again, without remembering the message? If you want to be memorable and use a logo right, you’re going to need to go with someone who has the experience and the understanding of how and why logos work! Design Competitions From Fiverr to DigitalPoint, you’ll see a lot of different “design contests” where you get a huge range of ideas for your logo, and you only have to pay one person who has the best idea. This concept uses what’s known as “crowdsourcing” to get a lot of entries to find your perfect logo; but quantity over quality doesn’t always work, does it? While you might find some diamonds in the rough, most of the people who spend their time in crowdsourcing competitions are not professionals and don’t know anything about best design practices. Why Design is Expensive When someone creates a design for you, they’re not just throwing some shapes together; making sure your design is the right one involves a lot like:
Great designers don’t work for you, they work with you to create the brand you want to present to the world. Your logo is the first impression people have of you, and just like your storefront, office or website, you need to put your best face forward and dazzle people! You wouldn’t cheap out on the sign that goes on your building; treat your logo as the most important part of your business and hire a professional to help you out! |
